M.B.A. is an intensive programme which provides comprehensive and practical knowledge of today’s competitive business environment to students. M.B.A. deals about management studies and activities and teaches how to handle the business. This course is for 2 years to complete graduation which is affiliated to LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY, UNITED KINGDOM. The students are not only given theoretical knowledge but also imparted with the practical i.e., Industrial Visit, which is very essential for the overall development of the student.
As an industrial visit we all students of M.B.A. 1st semester of O.I.B.T. gone through to OM CONTAINERS PVT. LTD. & also to PARTH ELECTRICAL ENGINEERING PVT. LTD.
The main objective of such Industrial visit is to acquaint the student with the industrial background and guide the student. It helps the student in developing the ideas about the various departments of industries such as production, Marketing, Human resource, Finance etc. This industrial visit increases the skill, attitude and abilities of the student.
This type of industrial visit provide a base to the student when after completing the studies he/she goes for a job and handle a business, then he/she finds himself/herself familiar to the company environment and so can do their job easily.
This report consists information about Marketing Research of ZANDU PHARMACEUTICAL WORKS LIMITED. In our group assignments our topic of preparing report is Marketing Research.
ACKNOWLEDGEMENT
This industrial visit programme taught me a lot of understanding about the organisation. The main aspect what I learned is forecasting. In Perth Electrical & Engineering Pvt. Ltd, the main attribute what I see is delegation of Authority & Responsibility in organisation. In Zandu Pharmaceutical Works Ltd, they always think about perfection and Quality.
I am grateful to the managerial staff of Zandu Pharmaceutical Works Ltd who helps me in preparing a report on their Marketing Research and give me a full support by giving detail information about their firm.
I would like to thank Mr. Girish Parikh (Managerial Head of Zandu Pharmaceutical Works Ltd ) for granting me to research in such a leading industry. I would also like to thank Om Institute of Business & Technology to make such a provision of Industrial Visit & preparation of report on it in the course of study. Specially thankful to Mr. Vishal Shah ( c.e.o. of Om Institute of Business & Technology ) who arrange an industrial visit in such a wonderful organisation like OM CONTAINERS PVT LTD. & PARTH ELECTRICAL & ENGINEERING PVT LTD. I would also like to thank our faculty of Marketing & Management Miss 
Address of the company:-Zandu Pharmaceutical Industries,
Plot No. – 82,
G.I.D.C.
Vapi – 396195
Gujarat
India.
Registered Office:-70, Gokhle Road,
Dadar (south),
Mumbai- 400 025
Maharashtra
India.
This office was registered in 1975. The company Zandu Pharmaceutical Works Limited is a Public Limited company. This company is categorised under the head of large scale industries.
I go through at office of Zandu Pharmaceuticals Works Limited in Ahmadabad for visit & preparation of my report.
This company has several big plants in India such as under.
( i ) Medak District in Andhra Pradesh
( ii) Vapi in Gujarat
(iii) Unna in Uttar Pradesh
(iv) Talasari in Maharashtra
( v ) Pip aria in Dadra & Nagar Haveli
ORGANISATIONAL DETAIL
Chairman of Company:-Mr. Jaising Vithaldas
C.E.O. of Company:-Mr. P. M. Parikh
Managing Director:-Mr. Girish Parikh
Company Secretary:-Mr. Anand R. Mudra
Board of Directors:-Mr. A.C. Shah
Mr. A.B. Vaidya
Mr. T.P. Trivedi
Mr. K.N. Natharjan
Mr. A.V. Shah
Mr. H.T. Vaidya
Auditors of Company:-C.C. Chokshi Accounting Consultant
[i] This all organizational details are written from prospectus of Zandu Pharmaceutical Works Limited.
Year 2010 and from Annual Report of year 2009-2010.
MAIN PRODUCTS
Zandu Pharmaceutical Works Limited has a wide range of products, which have good market share in local market as well as in global market. Zandu has totally 300 products in their product line. There are mainly 3 types of products produce by company.
i. Churn
ii. Tablets
iii. Liquids
Zandu’s mainly two product in local market is,
i. Zandu Balm
ii. Kesri Jivan Chyavanprash
HISTORICAL BACKGROUND OF COMPANY
In the 18th century a Philanthropist & famous Ayurvedic physician from Jamnagar (District of Gujarat-India) was popular by his nickname “ZANDU”. Zandu owes its origin to him.
In 1864, he established a “RASA SHALA” to manufacture products for his personal practice. According to the tenets of Ayurveda, which deals with the fundamental principle in nature that underlies the creation & preservation & restoration of health and the promotion of longevity. His grandson SHRI JUGATRAM VAIDHYA, inspired by the rich tradition decided to start a pharmacy to manufacture & market Zandu’s natural herbal products.
Shri Pattani & Mr. Mathuradas Parikh assisted him. So, in October, 1910 in Mumbai Zandu Pharmaceutical was established. Since, Zandu signify an Ayurvedic healthcare remedy which means Quality. The success comes in the first 9 years necessitated immediate extension of production capacity. Zandu went to public in 1919 with the insurance of stocks.
Today Zandu is a multi-product entity, comprising a group of companies. In recent years Zandu becomes a company whose plants are located all over the home country.
.
MARKETING RESEARCH
The concept of Marketing:-Marketing is a process in a society or in a market by which the demand structure of goods and services is anticipated/forecasted through marketing research techniques and satisfied that demand through promotion, exchange and physical distribution of goods and services.
The concept of Research:-Research is a process of collecting, recording and analyzing of any problem. It indicates scientific investigation of a problem.
The concept of Marketing Research:-Marketing research is a big and wide concept compare to marketing and research’s concepts. Marketing research is the systematic collection, recording and analyzing of data about any particular problems connected with market. Such as problems related to product, price, promotion and distribution of marketing mix.
Marketing research is like a activity or a process we not only do survey but also try to find out their solution related to the problem and after it to make decision and solving the problem.
MARKETING RESEARCH PROCESS
The marketing research is a step by step process, means in marketing research we have to go through the different activity but must go through it in sequence. The good marketing research involves the mainly six step or activity to find out the problem and solving it. The marketing research process is as under…..
Step 1: Define the problem and the research objectives
In this step of marketing research process we have to find out the problem and understand that problem and try to clarify the problem. After that we have to final research objectives like what is to be researched? & Why it is to be done? By this we can proceed to the next step.
Step 2: Develop the research plan
In this second step of marketing research we have to develop the good plan for collection of necessary information or data. This step involves decisions taken on data resources, sample plan. In data resources we can use primary data or secondary data as per our convenience.
Step 3: Collect the information
This is the main step of marketing research process. Collection of information or data is generally expensive to everyone and we have to make sure that collected information or data should be true. Because if any problem will accrue or mismanagement is done then in next step major problem will be arise.
Step 4: Analyze the information
In this step, after collecting the information and data, the researcher will analyze the collected data and information. After analyzing information the researcher may apply some stastical methods so that he/she can get perfect information needed.
Step 5: Present the findings
In this step of marketing research process, the researcher presents the whole research work and analyzed data and information to the top level management. By using that they can easily take the decision for the problem.
Step 6: Make the decision
In this last step of marketing research the managers who are taking the decision, they finally decided that whether use the findings or not. In this step final decision is to be made.
MARKET RESEARCH OF ZANDU
Zandu’s research and development laboratory is recognized by the department of science and technology of the government of India. Medical science needs a strong support of scientific research.
Zandu’s research and development activities were dedicated towards high light the usefulness of Ayurvedic herbomineral products by scientific studies.
Zandu keeps the marketing research with the help of QUALITY CIRCLE.
| Q | Quality and Quantity |
| U | Unity |
| A | Attitudinal changes |
| L | Loyalist |
| I | Intelligence |
| T | Team Building |
| Y | Yield |
| | |
| C | Creativity |
| I | Involvement |
| R | Respect |
| C | Culture |
| L | Leadership |
| E | Excellence |
BIBLIOGRAPHY
1. 13th Edition Marketing Management – S.A. SHERLEKAR ( Himalaya Publishing House)
2. 12th Edition Marketing Management – PHILIP KOTLER, KEVIN LANE KELLER – A south Asian perspective (Pearson Prentice Hall )
5. Prospectus of Zandu Pharmaceutical Works Limited year 2010
6. Annual Report of Zandu Pharmaceutical Works Limited year 2009-2010
7. Quality control Module of Zandu Pharmaceutical Works Limited
This all organizational details are written from prospectus of Zandu Pharmaceutical Works Limited.
Year 2010 and from Annual Report of year 2009-2010.
Zandu Pharmaceutical Works Limited has a wide range of products, which have good market share in local market as well as in global market. Zandu has totally 300 products in their product line. There are mainly 3 types of products produce by company.
i. Churn
ii. Tablets
iii. Liquids
Zandu’s mainly two product in local market is,
i. Zandu Balm
ii. Kesri Jivan Chyavanpra
In the 18th century a Philanthropist & famous Ayurvedic physician from Jamnagar (District of Gujarat-India) was popular by his nickname “ZANDU”. Zandu owes its origin to him.
In 1864, he established a “RASA SHALA” to manufacture products for his personal practice. According to the tenets of Ayurveda, which deals with the fundamental principle in nature that underlies the creation & preservation & restoration of health and the promotion of longevity. His grandson SHRI JUGATRAM VAIDHYA, inspired by the rich tradition decided to start a pharmacy to manufacture & market Zandu’s natural herbal products.
Shri Pattani & Mr. Mathuradas Parikh assisted him. So, in October, 1910 in Mumbai Zandu Pharmaceutical was established. Since, Zandu signify an Ayurvedic healthcare remedy which means Quality. The success comes in the first 9 years necessitated immediate extension of production capacity. Zandu went to public in 1919 with the insurance of stocks.
Today Zandu is a multi-product entity, comprising a group of companies. In recent years Zandu becomes a company whose plants are located all over the home country.
The concept of Marketing:-Marketing is a process in a society or in a market by which the demand structure of goods and services is anticipated/forecasted through marketing research techniques and satisfied that demand through promotion, exchange and physical distribution of goods and services.
The concept of Research:-Research is a process of collecting, recording and analyzing of any problem. It indicates scientific investigation of a problem.
The concept of Marketing Research:-Marketing research is a big and wide concept compare to marketing and research’s concepts. Marketing research is the systematic collection, recording and analyzing of data about any particular problems connected with market. Such as problems related to product, price, promotion and distribution of marketing mix.
Marketing research is like a activity or a process we not only do survey but also try to find out their solution related to the problem and after it to make decision and solving the problem.
MARKETING RESEARCH PROCESS
The marketing research is a step by step process, means in marketing research we have to go through the different activity but must go through it in sequence. The good marketing research involves the mainly six step or activity to find out the problem and solving it. The marketing research process is as under…..
Step 1: Define the problem and the research objectives
In this step of marketing research process we have to find out the problem and understand that problem and try to clarify the problem. After that we have to final research objectives like what is to be researched? & Why it is to be done? By this we can proceed to the next step.
Step 2: Develop the research plan
In this second step of marketing research we have to develop the good plan for collection of necessary information or data. This step involves decisions taken on data resources, sample plan. In data resources we can use primary data or secondary data as per our convenience.
Step 3: Collect the information
This is the main step of marketing research process. Collection of information or data is generally expensive to everyone and we have to make sure that collected information or data should be true. Because if any problem will accrue or mismanagement is done then in next step major problem will be arise.
Step 4: Analyze the information
In this step, after collecting the information and data, the researcher will analyze the collected data and information. After analyzing information the researcher may apply some stastical methods so that he/she can get perfect information needed.
Step 5: Present the findings
In this step of marketing research process, the researcher presents the whole research work and analyzed data and information to the top level management. By using that they can easily take the decision for the problem.
Step 6: Make the decision
In this last step of marketing research the managers who are taking the decision, they finally decided that whether use the findings or not. In this step final decision is to be made.
MARKET RESEARCH OF ZANDU
Zandu’s research and development laboratory is recognized by the department of science and technology of the government of India. Medical science needs a strong support of scientific research.
Zandu’s research and development activities were dedicated towards high light the usefulness of Ayurvedic herbomineral products by scientific studies.
Zandu keeps the marketing research with the help of QUALITY CIRCLE.
| Q | Quality and Quantity |
| U | Unity |
| A | Attitudinal changes |
| L | Loyalist |
| I | Intelligence |
| T | Team Building |
| Y | Yield |
| | |
| C | Creativity |
| I | Involvement |
| R | Respect |
| C | Culture |
| L | Leadership |
| E | Excellence |
BIBLIOGRAPHY
1. 13th Edition Marketing Management – S.A. SHERLEKAR ( Himalaya Publishing House)
2. 12th Edition Marketing Management – PHILIP KOTLER, KEVIN LANE KELLER – A south Asian perspective (Pearson Prentice Hall )
5. Prospectus of Zandu Pharmaceutical Works Limited year 2010
6. Annual Report of Zandu Pharmaceutical Works Limited year 2009-2010
Quality control Module of Zandu Pharmace
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